Every business owner knows that forming a strong relationship with customers is essential to succeed. And two important elements of this relationship are positive customer experience and customer trust. Having these will help you bring in new customers and repeat or loyal customers.
With businesses relying more on computer systems for various functions, data breaches have become one of the leading threats to customer trust and confidence. As such, you have to make sure that your IT system is protected from security attacks. These incidents will endanger your operations and cause your customers to lose trust in you.
Scale Up Your IT Infrastructure By Adopting a Cloud-Based System
To thwart and prevent security threats, operational teams should know everything that is
happening across your business or organization in real-time. And the only way to achieve real-time visibility is by scaling up your IT network.
To scale up your network, adopt a cloud-based system. This would allow all crucial members of your organization to be on top of everything that happens as they happen. Using cloud-based tools will also allow all teams and members to access and share operational data, even when they are outside of the office.
So, if anything that requires immediate attention occurs, teams and members can respond
promptly. And they can do so regardless of where they are in the world. With everything accessible through the cloud, your IT manager can assess the situation and try to solve it from any location.
Your IT Network Reflects How Trustworthy You Are
A data breach incident will compromise your customers’ personal information and disrupt your operations. How you prevent or how fast you resolve security issues is a reflection of how good your IT infrastructure and security team is. It will show the amount of care and caution you’ve put into building and scaling your network.
Depending on what they see, customers would lose their trust in your capability to protect their data and to deliver the services they paid for. Or they would see how committed you are to them.
The Bottom Line: Losing Customer Trust Results in Lost Revenues
You can lose customers for not scaling up your IT network. When a data breach or security issue occurs, and your IT team is unable to respond promptly because it lacks real-time access, this reflects poorly on your organization as a whole. And when you lose your customers’ trust, they will consider you unworthy of their business. Customers pulling out would result in lost revenues. And it would ruin your ability to gain new ones.